We like to call this digital sign (digital media player) a “S.A.S. Screen”. Why? Because S.A.S. stands for Sales Assist Screen, which is what these digital media players actually do – they assist with sales any time they are on.
Digital signage has been proven to increase sales for the items that are promoted in it’s content. So even when you’re too busy to up-sell or cross-sell, your tireless assistant will be doing it for you. The screens practically pay for