Imagine the extra sales you could make if you stayed open 24 hours a day. The expenses of labor, security, electricity, heating and more usually makes it cost-prohibitive to do so, but with an online store (also know as E-Commerce) now you can.
Supplement your store hours for pennies on the dollar, compared to keeping your brick and mortar location open all night. Plus provide your customers with the convenience of ordering from the comfort of their home. They can come in when they are ready, to pick up their order