Okay, so you have a great site built already (hopefully by us) – now what? Well, the next step is to tell the world. We can help with this by:
Unless you’ve already have a huge audience, simply posting is not and will never be a viable strategy. Unless you have the same following and as Justin Beiber or Aston Kutcher, you shouldn’t be trying to copy their content models.
What you’re really hoping for with content amplification is the actions that take place after the content is shared – whether that’s links, leads, sales, a growth in your community or awareness of your brand.
Businesses who aimlessly create content because they’ve been told it’s the right thing to do will quickly publish pieces with no specific goals and accomplish – well, nothing, specifically.
Yes, amplification is about spreading the word on your content; but it’s ultimately about who is on the receiving end – the people it was created for.
You don’t get to add up your traffic numbers and cash them in at the bank.
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